Preceda
Preceda

The Reporter. A brand and a product, shown end to end.

Executive review · September 2026 · every screen is a proposal; nothing is shipped

Part I

The brand

Preceda is an old-school law reporter, not an AI product. Premium because it is admitted by introduction. Designed for the advocate who has been burned by an AI that invented a citation.

1First principles

Four words every decision is tested against.

Built for the practising advocate who has been burned by an AI that invented a citation. What that person values, in order: being right in court, time, standing among peers, discretion.

Authority

The bound law report: buckram, gilt spine, a citation that is permanent and checkable.

Permanence

A page that could be shelved and cited in ten years.

Quiet

Chambers: wood, paper, the file open on the desk. No noise, no sparkle, no chat bubble.

Introduction

You are here because someone staked their name on you.

2The mark

PRECEDA, set like a masthead. A sealed monogram for the mark.

"AI" leaves the name. The scales, the citation-graph tile and the emoji are replaced by one seal, which is also the favicon and the wax seal on the invitation.

Wordmark and seal in Paper and Lamp
3Materials

Paper, ink, one oxblood binding, gilt kept for exclusivity alone.

Oxblood is the only accent (agreed). Two lighting conditions, Paper and Lamp (agreed). Verification is typographic: an oxblood ¶ after a verified citation, a marginal VERIFY where the corpus holds no authority, a strike-through for a phantom.

paperthe page
paper-raiseda sheet on the page
inknever pure black
ink-2headnotes, metadata
binding · oxbloodthe only accent
giltinvitation numbers, seals
4Type

One serif for everything read. A sans for the chrome. A mono for what must be checkable.

Shown in Newsreader (free, self-hosted). A licensed text face is the alternative; the specimen renders both side by side. Whatever is chosen must have a Devanagari companion for Hindi later (agreed).

Type scale
5Two registers

The marketing site is the journal. The application is the chambers.

The journalpreceda.ai
Front page

Large serif, rules, folios, one seal, zero motion. One idea per screen.

The chambersapp.preceda.ai
Workspace

Dense, hairlines only, no ornament, no decorative motion. Everything the matter needs in view.

Part II

A member's first month

Mr. Bansal is a junior at a Delhi chambers. Adv. Rhea Mehra, a member, introduces him. Every screen he sees, in order.

Letter of invitation
Day 1The letter arrives

An invitation, numbered, in Rhea's name.

Not a "you're invited!" email. A letter from Chambers on the letterhead every Preceda email will carry, with a number in gilt and the introducer named.

Surface email · letter of invitation
Replaces three inconsistent invite templates, ⚖️ emoji, noreply sender
Status sender Chambers agreed; invitation system proposed
The gatePresenting the invitation
Day 1The gate

Admitted by introduction, and it is actually true.

A non-member sees the masthead and three doors. Mr. Bansal presents his number; his account exists only then. Today any email gets a code and gets in.

Surface app.preceda.ai, logged out
Replaces the open "Sign in to Preceda" form
Status proposed; fixes the invite-only promise
Sign-in letter
Day 2Signing in

The code comes as a one-line note on the same letterhead.

Same paper, same sender, same signature. The member never receives anything that looks like it came from a machine.

Surface email · sign-in code
Replaces the system-font grey code email
Status proposed
Matters register
Day 2The desk

Matters as a register, not a card grid.

Matter number in the gutter, instrument on the second line, state in small chrome type, last worked on the right. The open matter carries the oxblood point.

Surface app · matters
Replaces today's search-first console and "Recent matters" list
Status proposed
Workspace
Day 3A matter

Correspondence on the left. The document on the desk on the right.

Counsel states the objective; the associate resolves the instrument and asks only for what the file does not hold. No bubbles, no avatars. The turn in progress is one line of small text with an oxblood point.

Surface app · matter workspace
Keeps the two-pane structure the product already has
Status proposed
Table of authorities
Day 3Authorities

A table of authorities with treatment and verification.

Citation in mono, proposition, treatment with the count of citing decisions, and the verification column. An authority the corpus cannot find stays on the table, struck through, so counsel sees what was refused.

Surface app · authorities tab
Replaces "Authorities 0 · No authorities yet"
Status proposed
Case page
Day 3Reading a judgment

A judgment as a reporter page.

Running head, neutral citation, headnote between rules, paragraph numbers in the gutter. The margin shows what the machine did to each paragraph.

Surface app · case view
Replaces Inter body text and coloured jurisdiction chips
Status proposed
Day 4, 10:53In the corridor at Saket

On a phone the document comes first. Correspondence rises from the dock.

Mobile-first, not a shrunken desktop. A matter opens on the desk: running head, the draft with paragraph numbers and inline marks, tabs across the top. The dock at the bottom always shows the composer and how many questions wait; pull it up and it becomes the full correspondence with the questions answerable inline. The working line lives in the dock so a turn never blocks reading. The register is a list a thumb can scan.

Mobile: desk, correspondence sheet, register

Left to right: the desk with the draft and the dock; the correspondence sheet risen with the associate's questions; the matters register. Same tokens under Lamp. Targets 44 px, body 17 px, safe areas respected, installable as a PWA with the seal.

Workspace under Lamp
Day 3, 9 pmLamp

The reading lamp in chambers, not "dark mode".

Ink paper, cream type, oxblood lifted to read under lamplight. The account lets a member switch by the hour.

Surface every screen · Lamp
Replaces "Defendant" theme
Status Paper / Lamp agreed
Link previews
Day 9Sharing

A case link previews as a reporter page. A matter link shows a seal and nothing else.

Case URLs become readable neutral-citation slugs, with anti-mining guards. Nothing about a matter ever leaks into a chat preview.

Surface OG images · URLs
Replaces the dark graph-tile card and opaque IDs
Status readable URLs agreed; card design proposed
Marketing below the fold
Day 20He sends a colleague to preceda.ai

The front page explains the work in three acts, then the terms of admission.

No pricing page with TBD prices. No "most popular" badge. A colophon instead of an About page.

Surface preceda.ai, below the fold
Replaces capability cards, pricing tiers, Corpus Law AI section
Status proposed; Corpus Law AI removal agreed
Account
Day 30Giving an introduction

After a month, he holds introductions of his own.

The account shows who introduced him and the introductions he holds. They are granted, never sold, and never cash, which keeps members clear of Bar Council Rule 36. Nothing here is public.

Surface app · account
Replaces the tier badge and email-only account page
Status proposed
Part III

Today against proposed

The same surfaces, current build on the left, proposal on the right.

Wordmark and mark

todayproposed

Palette

todayproposed

Type

todayproposed

Marketing front page

todayproposed

Entering the app

todayproposed

Matter workspace

todayproposed

The draft

todayproposed

Email

todayproposed

Mobile

today (stacked desktop)proposed

Link preview

todayproposed

Today's workspace and draft are cropped from local-dev sessions of the current build; marketing, sign-in, email and preview are the live artefacts.

Part IV

Decisions and build

Agreed
Oxblood as the only accent; AIR green reserved for a public editionagreed
Themes named Paper and Lampagreed
Corpus Law AI absent from product, email and previewsagreed
Letters sent by Chambersagreed
Human-readable case URLs with anti-mining guardsagreed
Hindi later; the serif must have a Devanagari companionagreed
For this review
The Reporter as the design language (Parts I and II)open
Serif for all reading; Newsreader versus a licensed faceopen
PRECEDA wordmark without "AI"; the sealed monogramopen
Voice: retire "Your Winning Edge in Court."open
Invitations as records gating sign-in; non-monetary allotmentsopen
Two editions, members' and public, both gatedopen
Build order, if we agree
  • 1 · Tokens and self-hosted fontsEverything else inherits from them.
  • 2 · The gate and the invitation systemMakes "admitted by introduction" true.
  • 3 · Letterhead and the three lettersInvitation, sign-in code, acknowledgement.
  • 4 · Marketing front pageReplaces the typing hero and constellation.
  • 5 · App chrome, matters register, workspace, authorities, case viewRe-skin, not re-architecture.
  • 6 · Link previews and readable URLsOne renderer, one palette.

Full specimen with theme and typeface toggles: design.preceda.ai/specimen. Each surface ships as its own reviewable change with screenshots.

Part V

The design language

Everything in this review, set down as one system: the rules, the type, the marks and the components, in Paper and Lamp.

The front page of the Preceda design language: “Counsel states the objective. Preceda prepares the matter.”
VPublished

The Reporter, written down.

One package holds the brand as working parts: tokens, fonts, the seal and the wordmark, and the components the chambers and the journal are to be built from.

Each page sets its components in both lights, at the desk and at 390 px, with the rule behind every choice and the markup to use it.

Read the design language →

Address design.preceda.ai/language
Package @luvkapur/preceda-design-system 0.2
Status approved 22 September 2026 (D-019)
Every page is a published page

A link to any page arrives as a reporter’s slip.

Each page of the language carries a complete head and its own preview card: section, title and seal on Paper, drawn by the package’s renderer from the same fonts and outlines. A page without them fails the build.

Preview card: Design language, The Reporter.
design.preceda.ai/language
Preview card: Design language 11, Legal.
design.preceda.ai/language/legal
Preview card: Design language 06, Controls.
design.preceda.ai/language/controls